Organic Fertilizer Marketing Channels
Any business needs two major elements to survive and strengthen: 1. a viable leading-edge products. 2. Proper and effective marketing channels. Products are easy to make, but difficult to sell. Marketing is the lifeblood of business, and also is the cornerstone of enterprise survival . The purpose of marketing is to build a strong marketing network. Organic fertilizer is not basic necessities that everyone needs, so it should be targeted marketing. This is a set of sales with years of experience, so manufacturers will know how to sell and where to sell.
1. When government has procurement plan, the manufacturer should actively bids. Government departments across the country (mainly in the agricultural sector) are targeted each year to purchase large quantities of organic fertilizers, organic-inorganic compound, ranging from several hundred tons to thousands of tons. The company could participate in the bidding (near the factory, radius of 500 km). As long as the documents are complete, the manufacturer has chance to win big orders with reasonable pricing and good quality.
2. Agents marketing channels, bulk quantity requests.The best agents in the municipal units. Ex-factory price to agents available, once the market is opened, the order will be not small. And it also could save the full resources of enterprise management, reduce cost of sales, rapid increase factory Brand’s popularity.
3. Large cultivation farm. Such as vegetables farm, fruit farm, flower farm, medicine farm, teafarm, tobacco farm, nursery farm, aquatic breeding farm, etc., the manufacturer can provide related technical services.
4.Government Marketing. Having a good relationship with Government, the government will help to promote good trials and demonstrations; if government can approved the products, which will open up sales channels.
5. Marketing expert. Cooperate with authoritative experts in agriculture. Through the lectures and other services from experts, indirectly promote products.
6. Internet sales. Making promotion, website option ON Google and other famous local website.
